HYPONIC Grooming Artist Shampoo - Hand Scissoring & Volume

The idea behind this is science!

Human hair and dog coats have negative ions. In everyday life added with drying, dyeing, perming and such, the coat damaged over time. Pictured below is on example of an enlarged coat under a microscope. It shows the damage caused over time like that of cracks in asphalt. The surfactant used in the shampoos for cleaning is an anionic surfactant. The use of anionic surfactants in the original negative coat makes the coat brittle (negative ion + anionic = stiff). The conditioner uses a cationic surfactant. Adding a cation to the anion softens the coat.

And the cation conditioner fills in the gap of the damaged coat to create a shinier and healthier coat. In summary, coats and shampoos are negative ions, therefore, use of a cationic conditioner will soften it. Naturally derived surfactants are characterized by amphotericity. HYPONIC uses amphoteric surfactants which are a 100% botanical-based naturally derived secondary surfactant, excluding all synthetic chemical surfactants with high toxicity. An amphoteric surfactant simultaneously acts as a cleanser and conditioner. That is why HYPONIC shampoos replace the need for separate conditioners and you will notice a difference after washing.